Icon Industries
On air 00:00:00:00
Free auditFree video plan

UNSEEN.

Your clients know how good you are. The people who'd hire you next have never heard your name.

We put you in front of the people already searching for what you do, on YouTube, on Google, and in the answers ChatGPT gives them. You come in one day a month and talk. We handle the rest, right up to the call on your calendar.

See your first 4 videosOr score your brand in 5 minutes ↓

Free, takes ten seconds, no email needed.

Icon Industries · Escondido, CA · Veteran owned
TAKE 01 · 000
Try it, no email needed

Your first four videos, written in ten seconds.

Tell us what you do. We'll write four videos your future clients are already searching for, with the opening line you'd say on camera. This is the first step of the free plan, done right here.

Example: financial advisorReady

    Want them finished? The free plan adds real search numbers, title options to test, thumbnail direction and the interview questions, built by a person on our team in two business days. Get the full plan

    From one recording day01your recording
    ● RECYour recording day · 00:00
    0:38
    0:52
    0:41
    0:29
    0:47
    The retirement mistake I see every weekWeekly long‑form video
    Example
    Who should I trust with retirement planning in San Diego?
    One financial advisor publishes a weekly video on exactly this and keeps a plain-English guide on their site.
    Source: yoursite.com
    A page for every video

    The retirement mistake I see every week

    Written so Google and ChatGPT have something of yours to quote.

    0:35
    0:58
    0:44
    Discovery calls this week
    What you get

    What one recording day turns into

    Once a month you spend a few hours recording with us, in our Escondido studio or remotely. We research the questions your buyers are asking before you arrive. Then we either interview you about them, podcast style, or you answer them straight to camera. Most clients do some of each. Here's what goes out under your name from that one session.

    Weekly long‑form videos

    Podcast-style conversations, videos where you speak straight to camera, or ideally a mix of both. Researched, edited, titled and published for you on YouTube and your podcast feed.

    12 to 20 short clips

    Cut from every session and posted on the platforms your buyers already scroll.

    A page for every video

    Written so Google and AI tools like ChatGPT can find you, quote you, and send people your way.

    A way to book you

    A simple path from "I just watched this" to a call on your calendar, with follow-up so interested people don't go cold.

    You own all of it: your channels, every video and every contact.

    Where you record

    Two studios. Five sets.

    Record in Escondido on the set that fits you, or from anywhere in the country with our standard remote setup. Either way, the same team runs everything after you stop talking.

    Take the 3D tour ↗Just need studio time? San Diego Podcast Studios ↗
    The free Authority Audit · 5 minutes

    Where is your authority leaking?

    Twelve quick questions, four choices each, no typing. You get a score on the five things that decide whether your expertise turns into clients, and the one fix to make first. Add your website at the end and we'll check whether ChatGPT can read it.

    • Offer. Can a stranger tell who you help and what you deliver?
    • Message. Do you lead with a position or a list of services?
    • Content. Does it go out on a schedule or when you find time?
    • Funnel. When someone finds you, is there a next step?
    • Proof. Can buyers see your results?
    • Website. Can ChatGPT, Perplexity and Google's AI read it and quote it?

    Score on screen. Full report to your inbox.

    Your score is ready

    Where should we send the full report? It breaks down all five areas and the fix that matters most. Add your website and we'll check it for AI search too.

    If you give us a mobile number you agree to receive text messages from Icon Industries about your request and our services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. See our Privacy Policy and Terms.

    Fix this first

    Book a free strategy callOr get the free video plan ↓

    On the call we go through your five scores and your website check line by line. You leave with the fix for your weakest area, whether or not you ever work with us.

    Your full report is on its way to your inbox.

    Results

    What happened for our clients

    Eat to Live, with Dr. Joel Fuhrman

    A weekly show that grew into the top 1% of health video podcasts

    Dr. Joel Fuhrman is a seven-time New York Times bestselling author. With his daughter Jenna, his video podcast went out every single week on a system, and it grew into the top 1% of health video podcasts. The channel now has 124,000+ subscribers.

    Top 1%health video podcasts
    124,000+channel subscribers
    Weeklyevery single week

    "They have such an amazing staff. They're always set up for us to podcast, and they make it so easy, you wouldn't believe it. I show up, do my thing, they do all the editing, and we are good to go. And people really love it."

    Episodes doing the heavy lifting
    1. 128K+ viewsThe Truth About Gut Health: Why It's NOT Just About the Microbiome
    2. 67K+ viewsDr. Fuhrman's Guide to Drinks: What You Should REALLY Be Drinking
    3. 65K+ viewsHe Was About to Get a Biopsy. He Changed His Diet Instead.

    View counts as of August 2026. Watch the channel

    Two more results
    $20K+
    Earning in the first month

    $5K in merch and $15K in sponsorships within 60 days, plus 2,000+ new subscribers. The show started making money within 30 days of launch.

    25,000+
    Subscribers

    And $65K earned along the way: $20K in sponsorships, $10K in guest fees and $35K in licensing.

    5.0 on Google · 43 reviews
    "They've been instrumental in my journey, and I couldn't recommend them enough to anyone wanting to take their business to the next level."
    Ali Amirkhiz · Google review
    "These guys are a recording studio that do it all! They were professional, efficient and very helpful. They helped my team with branding as well as host our podcast."
    Todd Klinger · Google review
    "Such an amazing company. I do my podcast out of their studio, and they are always accommodating."
    Dustyn Elkins · Google review

    See the work before you pay anything

    Before any sales call, we build you four video ideas for a financial advisor: what people are searching for, the titles we'd test, thumbnail direction, and the interview questions we'd ask you on camera. It's free and takes us two business days. If it isn't useful, you've lost nothing.

    Get my free video plan ↓

    How we work

    What you can hold us to

    One day a month.

    That's all we need from your calendar. Research, filming, editing, publishing and follow-up are on us.

    You see the work before you pay.

    Your free video plan comes first. If our thinking doesn't impress you, we never need to get on a sales call.

    We're judged on booked calls.

    Before we start, we agree on one number tied to leads or appointments. Views and follower counts don't count.

    You own everything.

    Your channels, every video and every contact. If we ever part ways, it all stays with you and keeps working.

    People invest with people.

    So you're the one on camera, talking the way you talk to clients. We ask the questions. You don't read a script.

    We'll tell you if it's not a fit.

    If your offer isn't proven yet, or you can't take on more clients, we'll say so before you spend a dollar.

    Who you'd work with

    A veteran-owned team in Escondido

    Icon Industries is a content and video podcast production company in Escondido, California. The experts with the most to give are usually the ones with the least time to be seen, and our job is to change that.

    Shayn Mitchell founded Icon. He's a service-disabled veteran and a recovering electro-mechanical engineer. Around here, every roadblock is just another system that needs re-engineering.

    Proud veteran owned and operatedCertified Service-Disabled Veteran-Owned Small Business
    The team
    • Shayn MitchellCEO and Founder
    • Shane LupoVP of Business Development
    • Jamie FarthingProject Management
    • Antwon HaynesCreative Director, Producer of IPN
    • Jen AnichowskiPost Production Manager
    • Shauna ElliotStrategic Visionary Officer
    • Ed BrownChief Revenue Officer
    • Keith BatalChief Editor
    The investment

    What it costs

    Your investment is flexible and can start as low as $2,000 a month, depending on what you need and how fast you want to grow. The one thing we don't compromise on is quality. Your first videos go out in month one. The first term is six months, because that's how long it takes to start seeing a real return on your investment. After that it's month to month. Ad spend and software are billed to you at cost, with no markup.

    This is a good fit if
    • You've built a real business and know your field
    • Your work is strong and not enough people know about it
    • You have room for more clients and can close them
    • You care about new clients more than follower counts
    It's probably not for you if
    • Your offer isn't proven yet, or you're pre-revenue
    • You won't be on camera once a month
    • You only need a videographer or an editor for a few hours
    Starts as low as
    $2,000/month

    Month one, your first videos and clips go out. By month three you're publishing every week and we know what your buyers respond to. Months four to six are when you start to see a real return on the investment.

    We agree on your scope and price together before anything starts.

    Have a budget constraint? Reach out and we'll build a custom plan just for you.

    Do the math for your business
    $2,000
    $15,000
    3
    1.1extra booked call a month covers your investment

    Simple break-even math on your numbers. It isn't a promise of results.

    What it would cost to build this yourself

    Hiring in-house works too. Here's what it costs in San Diego, side by side.

    One in-house hire
    $11K to $13K/month, year one
    • A videographer-editor at $80K to $90K, plus taxes and benefits
    • $15K to $25K in cameras, audio, lighting and an editing setup
    • 6 to 10 weeks to hire, then 60 to 90 days to get up to speed
    • One person's output, paused by vacations and reset by turnover
    First video: about 5 months out
    An in-house team
    $24K to $27K/month, year one
    • A producer, a shooter-editor and a part-time writer
    • $30K to $60K to build out a multi-camera studio
    • Three people to recruit, train and manage
    • Full output, once everyone is up to speed
    First video: about 3 months out
    Icon
    From $2,000/month
    • A full team from day one: research, filming, editing, publishing and reporting
    • Our studio and gear are included
    • Nothing to hire, train or maintain
    • You own everything we make
    First video: within 3 weeks

    In-house figures: San Diego salary data from Salary.com and ZipRecruiter, July 2026, with the standard 1.3x multiplier for taxes and benefits. Equipment and software are typical market ranges, not quotes.

    Questions

    Straight answers

    What you're buying, what you bring, and what stays yours.

    What do I get each month?

    Weekly long-form videos, as podcast-style conversations, videos where you speak straight to camera, or a mix of both. Twelve to twenty short clips cut from every session. A page for every video, written so Google and AI tools like ChatGPT can find you and quote you. And a simple path from watching to a call on your calendar, with follow-up so interested people don't go cold.

    How much does it cost?

    Your investment can start as low as $2,000 a month, depending on what you need and how fast you want to grow. We agree on your scope and price together before anything starts. The first term is six months, because that's how long it takes to start seeing a real return on your investment, and after that it's month to month. Ad spend and software are billed to you at cost, with no markup. Have a budget constraint? Reach out, and we'll build a custom plan just for you.

    How much of my time does it take?

    A few hours, one day a month, plus approvals. We research the questions your buyers are asking before you arrive. Then we interview you about them, you speak straight to camera, or we do some of each. Everything after that is on us.

    Do I have to come to the studio?

    No. You can record at our studio in Escondido, on one of five sets, or from anywhere in the country with our standard remote setup.

    How soon does content go out?

    Your first videos and clips go out in month one.

    Will my content show up when buyers ask ChatGPT who to trust?

    That's one of the jobs. Every video gets a written page built to rank in search and structured so ChatGPT, Perplexity, and Google's AI can find you, quote you, and cite you. If you want to know where you stand today, the free Authority Audit checks whether AI search can read your website.

    Who owns the content and the audience?

    You do. Your channels, every video, your list, and every contact. If we ever part ways, all of it stays with you and keeps working.

    How do you measure success?

    Before we start, we agree on one number tied to leads or booked appointments. We're accountable for bringing in the demand, and you're accountable for the close. Views and follower counts don't count.

    Who is this for?

    Experts and founders with a proven offer and room for more clients, whose work is strong and not known widely enough. It also works for franchise owners, agents, and advisors under a bigger brand. We build the part that's yours.

    How do I get started?

    Three free ways in. Write your first four videos at the top of this page, take the five-minute Authority Audit, or ask for your free video plan. You can also call or text (760) 933-9696, or use the contact page.

    Start here

    Get your free video plan

    The full version of what you just tried: four video ideas for a financial advisor, each with the real search demand behind it, title options, thumbnail direction, and the questions we'd ask you on camera. It's free and lands in your inbox within two business days of your request. Then you decide whether you want to talk.

    Rather talk first?Book a free strategy call ↗
    Call or text(760) 933-9696
    Emailinfo@iconindustries.io
    Studio925 S. Orange St., Escondido, CA 92025
    A real person on our team reads every request.
    Got it

    Thanks, friend. One more step.

    A few quick questions about your offer, your buyers and where you post, about three minutes, so your plan is built for your business and not a generic financial advisor. Your plan lands in your inbox within two business days after that.

    Finish my plan

    Click the page to zoom in