About Icon

You do what you do best.
We build the rest.

Icon Industries is a video podcast and content production house in Escondido, California. We exist because the experts with the most to give are usually the ones with the least time to be seen. Our job is to change that.

We believe people invest with people. Real engagement over vanity metrics, outcomes over output, relationships over transactions. You bring the expertise and show up on camera. We take care of everything else, so your voice reaches the people who need it while you stay focused on the work only you can do.

Founded by Shayn Mitchell, a service-disabled veteran and recovering electro-mechanical engineer. Around here, every roadblock is just another system needing to be re-engineered.

Proud Veteran Owned and Operated Certified Service-Disabled Veteran-Owned Small Business

The Team

  • Shayn MitchellCEO and Founder
  • Shane LupoVP of Business Development
  • Jamie FarthingProject Management
  • Antwon HaynesCreative Director, Producer of IPN
  • Jen AnichowskiPost Production Manager
  • Shauna ElliotStrategic Visionary Officer
  • Ed BrownChief Revenue Officer
  • Keith BatalChief Editor
What We Build

One machine, two tracks

The Icon Authority Content Engine is the machine we build around you: our proprietary AI-assisted system that turns one recording day a month into a show, search-ranked YouTube content, and clips that compound. Experts run it to grow authority. Founders run it to carry a deal narrative. Either way, you talk, and the Engine does the rest.

Start Here

Find out what your
authority is worth

The 5-Minute Authority Audit tells you exactly where your brand stands and what the Engine would look like built around you. Free, fast, specific.

Take the 5-Minute Authority Audit