You’re not behind.
You’re just operating without a system.
Turn your service business into a simple, repeatable revenue system in 13 weeks
A live, cohort-based accelerator for founder-led service businesses who want a real operating system, not more “marketing ideas”. We translate proven offer, lead, and money-model principles (popularized in the $100M book series) into weekly implementation, with real deadlines, feedback, and accountability.
In-person + Online | Professor-led | Limited seats | Built for implementation
Take a breath. You don’t need to fix everything at once.
If you’re busy every week but still guessing how next month’s revenue shows up, this was built for you.
Install one clear, high-value offer (so you stop selling vague services)
Build a daily lead plan you can actually run and track
Map a simple money model so each client is worth more, and you keep more cash
Walk out with a 90-day execution plan you trust (so you stop drifting)
“This is an application-first room.”
If you’re looking for motivation, hacks, or a passive course, this is not it.
This is for founder-led service businesses already doing $5k–$15k/month who want a repeatable operating system installed with deadlines, feedback, and weekly execution.
By the end of 13 weeks, you will:
• Know exactly what you sell and who it’s for
• Have a simple, repeatable way to generate leads
• Understand how your business makes money and where it leaks
• Have a 90-day plan you trust
Most owners don’t fail because they’re bad at what they do.
They stall because the business never becomes a system..
This is a structural problem, not a personal one.
They stall because the business never becomes a system. It stays dependent on mood, referrals, and heroic effort.
If any of this is familiar:
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Your offer is “custom”, which really means hard to sell and hard to scale
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Lead flow is inconsistent, and you are always reacting
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You close deals, but revenue does not feel stable, predictable, or controlled
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You are working too much for the money
This accelerator exists to fix that, by installing a straightforward operating system you can run every week.
This program is intentionally narrow so the room stays effective.
This is for you if…
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You run a founder-led service business or agency
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You are currently earning $5k–$15k per month
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You sell expertise, services, or advisory outcomes
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You are personally involved in sales and delivery
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Growth feels stuck despite your skill and effort
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Lead flow depends on referrals or word of mouth
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Your offer feels custom, unclear, or underpriced
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You want structure, not motivation
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You are willing to implement, not just learn
This is NOT for you if…
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You are chasing passive income
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You want content without execution
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You are branding-first or aesthetic-driven
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You avoid sales conversations
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You want hype, shortcuts, or guru culture
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You are looking for a large, anonymous cohort
Stop hunting tactics. Install fundamentals that compound.
You don’t need more ideas. You need fewer decisions.
Over 13 weeks, you will build a growth system around three pillars:
You work on one pillar at a time, in order, without overlap.
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A clear, high-value offer (no more commodity positioning)
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A consistent, input-driven lead engine (no more random spikes)
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A deliberate money model (so every client is worth more)
We use publicly available concepts from well-known business frameworks and translate them into live teaching, structured workbook work, and weekly labs that force real-world execution. (This is not a passive course, it is applied implementation.)
Cohort 01 has limited seats, because feedback only works in a small room.
If you are ready to build a real system (and you can commit 5–7 hours per week), apply now.
You Don’t Have a Skill Problem
You Have a Systems Problem
This is why effort alone hasn’t fixed it.
Most founders at this stage are already good at what they do.
What’s missing is not effort or intelligence.
What’s missing is a clear operating system.
Without structure:
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Offers stay vague or overly customized
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Lead generation is inconsistent and reactive
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Revenue depends on willpower instead of systems
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Growth feels fragile and unpredictable
The ICON Accelerator exists to replace guesswork with structure.
You will be building, not watching.
Studio-grade training environment
Hands-on labs (not theory)
Your business becomes a playbook
Portal + private community
WHAT THE ICON ACCELERATOR IS
The ICON Accelerator is a 13-week hybrid implementation program designed to help service-based founders build clear offers, simple lead systems, and practical revenue models they can operate with confidence.
This is not a theory-first course.
It is an applied lab for your real business.
You only focus on one phase at a time. Building on what you built previously.
Phase 1:
Offer Design
Clarify exactly what you sell, who it’s for, and why it’s valuable.
Design a clear, sellable offer that removes price competition.
Phase 2:
Lead Systems
Build one primary acquisition channel.
Design a realistic daily lead routine and follow-up process.
Phase 3:
Revenue Structure
Map how money flows through your business over 30 to 90 days.
Design attraction, upsell, downsell, and continuity offers.
Phase 4:
Optimization and Execution
Improve messaging and proof.
Run a focused short-term revenue push.
Lock in a clear 90-day execution plan.
HOW THIS IS DIFFERENT
What this is not:
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A video library
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A passive community
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A vague mastermind
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A hype-driven program
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A personality-based guru room
What this is:
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Live, structured sessions
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Weekly implementation requirements
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Real deliverables tied to your business
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Small cohort accountability
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A serious room for serious operators
Tangible Outputs, Not Just Ideas
By the end of 13 weeks, you will have:
A clearly documented core offer you can confidently sell
A one-page offer overview and short verbal pitch
A 30-day lead generation plan with daily actions
Simple outreach and follow-up scripts
A practical money model mapping revenue over 30–90 days
A completed money model canvas
A real 90-day execution roadmap
Market feedback from real conversations and offers
You will leave with four finished assets.
Offer One-Pager
A one-page document that captures your customer, painful problem, promise, deliverables, pricing, bonus stack, and a clean 60-second pitch.
30-Day Lead Generation Plan
A daily, input-driven plan around one primary channel, plus follow-up and nurture steps to increase show-up and close rates.
Money Model Canvas
A simple map of attraction, upsell, downsell, and continuity so you can see how money flows and where you are leaking revenue.
90-Day Execution Plan
A prioritized roadmap that turns clarity into momentum, with a weekly scorecard you can keep running.
Everything included with your seat
13-Week Icon Accelerator (Live Cohort)
A live accelerator where you build and start operating a simple revenue system for your business, with weekly implementation and feedback.
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Live workshops and labs (26 sessions)
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Executive speaker series (real operators, real implementation)
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Printed workbook + templates (PDF for online)
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In-person environment access (in-person students)
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Private community + portal access
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Recordings + resource library (during cohort, plus limited access after)
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Honors pathway (high performers recognized, extra support opportunities)
Your 13-week build
Week 1
Orientation:
Baseline, targets, and your scoreboard
Weeks 2–4
Blueprint:
Ideal customer, value equation, and offer one-pager
Weeks 5–7
Acquisition:
Choose your main channel and launch your 30-day lead plan
Weeks 8–10
Profit:
Money model canvas + monetization plan
Weeks 11–13
Playbooks:
Proof engine, messaging, short-term revenue activation campaign, 90-day plan
Meets Mondays and Wednesdays at 6:00 PM PST, starting Monday, January 19, 2026.
Choose the environment that fits how you work best
Choose In-Person if you want:
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Live access to the trainer for direct feedback and correction from both the Professor and Guest Speakers
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In-room accountability and momentum you can’t replicate online
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Hands-on implementation labs, not just discussion
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Fewer distractions and faster decision-making
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Printed workbooks and a studio-grade learning environment
- Access to the 12 $100M Playbooks during class hours
- Live Networking with other Founders
This option is designed for founders who want to compress learning time, remove ambiguity, and leave with finished assets built alongside the trainer.
Choose Online-Only if you:
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Cannot attend in person but still want the full framework
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Are comfortable working through questions asynchronously
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Prefer written feedback and portal-based Q&A
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Want flexibility and understand the reduced scope of support
The online cohort follows the same core structure, but all interaction happens through the portal rather than live instruction.
If you have the option to attend in person, we strongly recommend it.
DIY vs. a real implementation room
DIY with books only
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Read, then guess how to apply alone
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No deadlines, no accountability
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No feedback loop, no forced execution
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Easy to get busy and finish nothing
Icon Accelerator
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Step-by-step implementation plan
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Weekly labs, check-ins, scorecards
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Live instruction + peer environment
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Four finished assets you can run immediately
CURRICULUM TRANSPARENCY
Time requirement (so you can actually finish)
Plan for 5–7 hours per week.
Most of this replaces work you’re already doing inefficiently.
This is not busywork. It’s focused execution time:
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1 live session per week (or replay if online)
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1 implementation block to complete workbook pages and decisions
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Daily lead inputs (small, consistent actions)
If that time window isn’t realistic right now, wait for the next cohort.
The ICON Accelerator teaches practical business fundamentals including offer design, lead generation, revenue modeling, and execution systems.
The curriculum references and draws inspiration from well-known business frameworks and published books, including works by Alex Hormozi, as part of a broader educational context.
All instruction, facilitation, and program delivery are independently developed and operated by ICON Industries.
LEADERSHIP AND FACILITATION
The ICON Accelerator is led by experienced operators, educators, and system builders with backgrounds in entrepreneurship, marketing, media, and business operations.
Meet your instructor
Douglas Younger III
Douglas Younger III is a marketing executive, entrepreneur, and college professor who has helped founders turn ideas into clear offers, consistent leads, and repeatable execution. He leads each session, runs live implementation labs, and holds the cohort to a professional operating standard, so you leave with completed assets, not theory.
The standards exist to support you, not police you.
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You’ll track weekly inputs and outcomes
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You’ll bring real numbers (leads, convos, revenue)
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You’ll complete workbook pages tied to deliverables
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You’ll get direct feedback and correction
About Icon Industries
Icon built this accelerator to give serious operators a real place to install systems, with structure, deadlines, and support. Our team handles the student experience, logistics, and delivery environment so you can focus on building your business.
You won’t be doing this alone.
This is a small cohort of founders working through the same build process at the same time. You’ll see how others are structuring offers, solving lead problems, and making decisions, not to copy, but to move faster with confidence.
Investment and seat limits
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In-person (Escondido): $1,750
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Live online: $697
Payment Options Copy (keep simple):
Pay in full. payment plan, by approved third-party financing options at checkout. (Approval, rates, and terms are handled by the provider, not Icon.)
What happens after checkout:
You’ll complete a short fit interview with our team. If we mutually determine this cohort is not the right fit, you may either transfer your seat to the online cohort or request a full refund.
Payment secures your seat, not your obligation.
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30 in-person seats
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Limited online seats to keep the room high-quality
If you (1) attend the first 3 sessions live or on replay, (2) complete the assigned workbook pages, and (3) participate in at least one implementation recap, and you genuinely believe you received no actionable value, email us by the end of Week 3. We will either:
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apply 100% of your tuition as credit toward a future Icon training, or
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issue a partial refund based on participation and completed deliverables.
Why this works when “info” doesn’t
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Implementation over information, every week turns into real outputs
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Inputs you can control, daily actions, weekly scorecards
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Accountability and feedback in a serious room, with serious operators
Apply to Join the ICON Accelerator
This is a selective program designed for founders who are ready to implement.
If you are looking for clarity, structure, and a real operating system for your business, you may be a fit.
Payment plans available via Klarna
If you prefer to split your investment over time, flexible payment plans are available at checkout through Klarna.
Approval, terms, and payment schedules are determined by Klarna at checkout.
Financing is optional and does not affect cohort access, standards, or seat availability.
Many founders use payment plans to preserve operating cash while implementing.
FAQ
FAQ 1 Question:
Is this an official Alex Hormozi or Acquisition.com program?
Answer:
No. This cohort is independently created and delivered by Icon Industries. We teach implementation using concepts commonly discussed in publicly available business books (including the $100M series), but this program is not sponsored, endorsed, or affiliated with Alex Hormozi or Acquisition.com.
FAQ 2 Question:
What if the schedule doesn’t work for me?
Answer:
You can pre-register for the next cohort and lock in current tuition, select your cohort on the checkout form.
FAQ 3 Question:
How much time does this take?
Answer:
Plan for 5–7 hours per week (live sessions plus implementation).
FAQ 4 Question:
Do I get 1:1 help?
Answer:
Support is primarily through live workshops, Q&A, and the cohort community. High performers may earn additional mentoring opportunities.
If you have been telling yourself “I’ll get serious about my offer and lead flow” for the last 6 months…
This is your window to do it with structure, support, and a room designed for execution.
Disclaimer
ICON Industries and the ICON Accelerator are independently operated.
This program references publicly available business frameworks and published books for educational purposes only.
ICON Industries is not affiliated with, endorsed by, or partnered with Alex Hormozi, Acquisition.com, or any related entities.